Christie’s & Carter®

Where heritage meets modern design.

Where contemporary design meets enduring luxury, each piece crafted to tell a story that lasts forever.

Client
Christie's & Carter®
Year
2025
Challenge

Our client sought to transform his idea for a fine jewellery house into a recognised brand, with our work laying the foundation to position him among established names and cater to discerning, exclusive clients.

With a vision to craft a fine jewellery house that embodies both heritage and innovation, our client sought to establish a brand of distinction within the luxury sphere. The ambition was not only to bring an idea to life, but to cultivate an identity capable of standing among the great names of jewellery, speaking directly to an exclusive and discerning clientele.

Guided by a philosophy of timeless elegance and contemporary refinement, the brand was envisioned as more than an identity — it is an experience. From its visual language and design codes to the emotional resonance it creates, every element was meticulously crafted to reflect sophistication, exclusivity, and enduring modernity.

Goal

With market insight and a refined narrative, we built a bold new identity to define the brand from day one.

With strategic insight and creative direction, we built a new identity defined by clarity and elegance. This integrated approach ensures the brand communicates with purpose and distinction.

Every detail — from the visual language to the brand narrative — was considered with precision. The result is not just a new identity, but a foundation for lasting recognition, designed to resonate with discerning audiences and stand confidently within the luxury space.

Result

The newly launched brand quickly captured attention, elevating its presence within the luxury jewellery space and resonating strongly with its exclusive clientele

Conceived as far more than a visual refresh, the programme unified strategy, narrative and design into a coherent system. The launch resonated with a discerning audience and translated into measurable lift across engagement, enquiries and sales. The brand now stands on a stronger foundation—clear positioning, cohesive touchpoints and a recognisable design language—poised for sustained desirability and growth in a highly competitive market

Modern luxury, strategically engineered.

Modern luxury, strategically engineered.

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